Task 2 - Research Into Existing Products - Music Video - Rihanna

Rihanna - Bitch Better Have My Money

This is a modern and up to date music video and it is very explicit as it has lots of violence, drugs, murder and torture in it. This has become acceptable with the modern generation and is more and more common in today's videos. This is a bad thing because it promotes this type of stuff and it is not acceptable unless it is on a video. my generation is more accepting and is used to that sort of content because it is everywhere, on the news, in music videos and in games that most people play. This means that young people are exposed to this sort of content and then they are more likely to want to try that sort of stuff.

Music videos now are done more as a publicity stunt as they want to make then full of things that people in the media will has to cause controversy and this means they get loads of press coverage on it and the video goes viral. This is the modern way of marketing because it will go viral online and it means that loads people will see it and listen to the song. Right-wing news are the ones that are targeted because they see all of this explicit content as bad and negative and they give it lots of news coverage to get out there that it is a bad video but this works in the favor for the artist as that is what they intended all along because the video then goes viral. The weapons in the video Americans don't mind but the video has a lot of nudity in it and Americans don't like that. this video is aimed at an American audience because it is an American artist and this means that the content in it is put in the to create controversy in America. To Create further controversy there is a female back woman kidnapping an upper class female white woman and then she tortures her. This has lots of problems in an American society. Daily Mail - Rihanna News Artical - This is a news article from a right-wing news company about the video and how bad it is and how it should be band.

The video is of a very high production value and this is become more common with music videos as it makes people want to watch it. It also means it can be more graphical that brings up the controversy factor again because if it is more graphical it means its more life like and not cartoony nd this means that it brings up a lot of problems again. The video has lots of violence, drugs and nudity in it and this is the driving force behind the video getting out there because it appeals to a male and female audience because there is the nudity for the male audience which is the male gaze but the female audience is because the video empowers women. It does this by making the female the stronger character in the video even though the victim is a woman the stronger character is as well. This also create conflict between the two characters and this creates even more controversy.