'Choice' - Target Audience

All media texts are made to be consumed by an audience. The aim for a media texts is to have a specific audience that it is aimed at and this is because not everyone will like that particular media text. This is called the primary target audience and this is the main audience that will consume the product.

The target audience for 'Choice' is similar to most of Denis Villeneuve's film "Prisoners" which is likely middle class, college-educated moviegoers with a taste for art cinema. This is what we are going for when we make the film so we will be paying close attention to the audio and the Cinematography of the film as this will be what the target audience will pick out on the most. The audience that goes to the Cannes Film Festival will be the type of audience that will like our film due to the fact that it is a middle class sort of film festival. The Cannes Film Festival is also called the 'Art' Film Festival because it focuses on more of the cinematography art of the film and this is what we are going for in the film 'Choice'