What have you learnt from your audience feedback?
Production
When we was first proposing the idea of this film to the class we
got audience feedback though doing a pitch that meant we could change some of
the ideas that we had to go in line with what people told us.
We then got audience
feedback after we had done our first cut. This meant that we could adapted what
we had already got to make the narrative clearer because this was something we
had battled with from the start was to let people know the narrative but not
give it all away.
After the feedback we
got about the narrative being hard to follow we decided to add an In Media Res
at the start of the short film. We trailed this to a test audience and the
feedback that we got was good from it and people thought that by adding this in
the narrative was easier to understand.
We had been getting
feedback all the way through the creative process of making ‘choice’. This was
something that we really needed because there was some moments that we didn’t
know what to do and the audience feedback helped us make some creative
decisions that we had in the film.
The Audience feedback when the film was finished was mostly good, as
most people liked the camera work and editing and the story line of the film.
We did get some negative feedback however. This was due to the fact that some
people didn’t get the story line and thought it wasn’t clear but after I had
explained what the story line was and how we went about it in the film to not
make it too obvious. The people that thought it wasn’t clear then got it and how
we did it and they liked the film.
From all the audience feedback we got it shaped the way that the
film was made and the creative aspects of the film. This was due to the fact
that some of the time we had been unrealistic when it came to things we could
and couldn’t do. Through the audience feedback this helped us narrow down
different things we had previously done to create the final product.
Film Poster
For the film poster we had made a 4 different first drafts of
posters. We then showed an audience for feedback on to what one they through
was best. The audience picked a design that they though would look the best and
we used that and built on it.
We then made a second draft which has some screenshots that we took
from the production and built a poster around that. We then ask an audience to
have a look at this draft to see what they thought of it and what we needed to
improve on. They thought that the pictures wasn’t good enough quality because
they were screenshots. But they thought the lay out of the poster was good.
For the final draft we took on all of the feedback that we had got
in the previous 2 drafts and we created a poster that combined the layout of
the product that the test audience picked from the first draft and the pictures
from the second draft. We took our own pictures instead of using a screenshot,
this came together to make a good final draft that we got feedback on and the
audience though it was a good film poster that looked like a real film poster.
We also got some feedback and it said that it is anchorage for the short film
as well because there is a similar composed shot in the film.
Magazine article
We did a similar thing with the magazine article as we did with the
Film Poster. For the first draft we made 4 different designs that we thought
best suited the magazine article, and we showed these to a test audience. The
audience then gave us feedback on what they thought was the best design to go
with and we went with that one.
For the second draft we made, we used the layout that the audience
picked from the first draft and we started adding our own pictures and
information. After we had done this we took it to a different target audience
to get more feedback. The feedback we got from this test audience was mostly
good but with a few alterations with the grammar and spelling of some of the
sentences and some of the pictures were asked to be improved.
For the third and final draft of the magazine article we took our
second draft and made a few corrections to the grammar and the pictures we
changed as well. This was the final change that we had to make to the magazine
article. All of the information was in the article and our audience thought
that it looked like a proper magazine article that you would see in a magazine.
To conclude, we have had and used a lot of audience feedback
throughout the creative journey of our media production. We had it in the pre-production,
the post-production stages and for our print artifacts. We took on board what
people thought we adapted to suit what the audience thought.
